Currículum
- 1 Section
- 25 Lessons
- Duración
Expand all sectionsCollapse all sections
- CONTENTS25
- 1.0Class Workbook (downloadable PDF)
- 1.1Introduction
- 1.2Starting a campaign
- 1.3Assessing your candidate
- 1.4Researching your opponent
- 1.5Working on a campaign
- 1.6The Campaign Plan
- 1.7Understanding the electorate and targeting
- 1.8Polling and focus groups
- 1.9Budgeting and fundraising
- 1.10The campaign message
- 1.11Campaign Messaging – Case Study
- 1.12Public Appearances
- 1.13Getting your message out
- 1.14Harnessing social media
- 1.15Direct Mail
- 1.16Slogans and Logos
- 1.17Supporting your candidate
- 1.18Mobilizing volunteers
- 1.19Debates
- 1.20Keeping the campaign on track
- 1.21Identifying influencers
- 1.22The end of the race
- 1.23The current state of politics
- 1.24Parting Words